So don't get too excited for Election Day." "Barack wants to meet in Chicago the day after the election to talk about the presidential race. "Well, then you won't like this," he said.
If the whole profession could put the campaign in suspended animation and sleep for a week, it would.Īx fiddled with some music selections for the spot we were working on. By October of each election year, everyone in the business has pulled too many all-nighters, been on too many conference calls, and read too many polls. "I want it to be over more than I want to win."
"I can't wait for this goddamned election to be over," I grumbled. We were seven or eight hours into a sixteen-hour session at the studio. In this extraordinary book, David Plouffe unfolds one of the most important political stories of our time, one whose lessons are not limited to politics, but reach to the greatest heights of what we dream about for our country and ourselves.The week before the 2006 congressional elections, my business partner, David Axelrod, and I were sitting in an editing suite in Chicago, putting the final touches on a series of television ads for various Democratic clients.
The Audacity to Win chronicles the arrival of a new moment in American life at the convergence of digital technology and grassroots organization, and the exciting possibilities revealed by a campaign that in many ways functioned as a $1 billion start-up with laser-like focus and discipline. Moving from the deliberations about whether to run at all, through the epic primary battle with Hillary Clinton and the general election against John McCain, Plouffe showcases the high-wire gamesmanship that fascinated pundits and the drama and intrigue that captivated a nation.
His is the ultimate insider’s tale, revealing both the strategies that delivered Obama to office and how the candidate and campaign handled moments of great challenge and opportunity. The Audacity to Winis his story of that groundbreaking achievement, taking readers inside the remarkable campaign that led to the election of the first African American president.įor two years Plouffe worked side by side with Obama, charting the course of the campaign. The Audacity to Win: The Inside Story and Lessons of Barack Obama’s Historic Victory.ĭavid Plouffe not only led the effort that put Barack Obama in the White House, but he also changed the face of politics forever and reenergized the idea of democracy itself.
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